Online Floral Purchasing – Usability Study

Design Interactive, Inc. recently completed a usability study for a leading brand in the floral industry with millions of online orders per year. In particular, the online checkout process – a critical element of the e-shopping experience – was evaluated to assess the impact of the new design features included in a recently revised and modernized website design.

Design Interactive, Inc. conducted an expert heuristic evaluation and usability testing of targeted customers. From this evaluation, both usability strengths as well as usability shortcomings that resulted in user error and/or non-optimal navigation were identified. The usability concerns identified were deemed crucial enough by the client to reschedule the launch date of the new website so that usability shortcomings identified by Design Interactive Inc.’s review could be addressed and a best-in-class shopping experience could be ensured. – View case study (PDF).

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DI provides human factors leadership to ensure that warfighter performance requirements are adequately considered in technology development and system design.

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