How to Use Psychology to Empower the User

User Experience (UX) is an extensive interdisciplinary field that encompasses many aspects of design and engineering. When you hear the term “UX,” you may relate it only to applications and software, but it’s actually much bigger than that! The principles of UX have been applied to a wide range of topics, from customer service to retail store layouts. UX is all about empathizing with people, anticipating their needs, and creating solutions that lead them towards their end goals. By putting people first, we ensure that whatever we’ve spent our time and money making will be useful and enjoyable to those who use it.….

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